The use of the marketing mix in product launch nivea case study introduction nivea is an established name in high quality skin and beauty care products it is part of a range of brands produced and sold. The use of the marketing mix in product launch nivea visage young is a skincare range in the uk market designed to enhance the skin and beauty of the teenage . Through its successful use of a balanced marketing mix, nivea visage young has managed to create a clear position in the market it addresses a need felt by a specific niche segment traditional distribution methods are balanced by a unique product and updated promotional strategies.
Introduction this case answer contains an analysis of the marketing mix in the product launch of nivea visage young the marketing mix is the combination of elements used by an organization to market their product and to meet the customers’ needs. Discussions about nivea visage: the use in the marketing mix in product launch there are currently no discussions login or register to create discussions | see all discussions. Now i am going to explain the role of promotion within the marketing mix of nivea visage young market research showed an opportunity in the market for the launch of nivea visage young as part of the nivea visage range. Home assignment sample marketing management by nivea nivea: marketing mix 3 a product product to the purchased one eg for a nivea visage cream a .
The use of the marketing mix in product launch this led to the launch of nivea visage young in 2005 as part of the nivea visage range offering a comprehensive . This is the marketing mix of nivea nivea deals in personal care products and is associated with fmcg sector this german origin brand was founded by its founder paul carl beiersdorf in the year 1882 and was introduced in the commercial market in the year 1911. On re-launch the price for nivea visage young was slightly higher than previously this reflected its new formulations, packaging and extended product range however, the company also had to take into account that the target market was both teenage girls and mums buying the product for their daughters. The marketing mix is most commonly executed through the 4 p's of marketing: pr ice, product, this led to the launch of nivea visage young in 2005 this product was developed for girls in the .
The use of the marketing mix in product launch nivea® is an established name in high quality skin and beauty care products it is part of a range of brands produced and sold by beiersdorf. A marketing mix encompasses understanding the market in terms of what customers want, how they will use the product, branding, color, price, size, and features, which address the needs of buyers through market research, it is possible to identify market segments with regard to attitude, age and style. Certificate in business management nivea: product launch for men describe the components of the marketing mix and its contribution in achieving the objectives.
The nivea visage young was an improved product range of its parent brand nivea which was introduced in order to satisfy the desires of their customers (nivea: the use of the marketing mix in product launch). Essay on marketing plan - new nivea product was the slogan for the launch campaign promotion is an important element in an organizations marketing mix, which . Case study nivea the use of marketing mix in product launch and 90,000+ more term papers written by professionals and your peers nivea visage young wanted to use . Beiersdorf launched nivea visage young using an effective balance of the right product, price, promotion and place this is known as the marketing mix or ‘four ps’.
Case-1 : the use of the marketing mix in product launch q1 analyse the marketing mix for nivea visage young what are its strongest points explain why you think . The use of the marketing mix in product introduction nivea is an established name in high quality skin and beauty care products it is part of a range of brands produced and sold by beiersdorf. Marketing mix marketing mix is commonly known as the 4ps: product, price, place and promotion these are controllable element and it importantly use when determined and adjusted until the right combination that serve the needs of the product’s consumers.