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Title: pages / words: save: bharti airtel space analysis strength stake holders and strategic alliance with sony-ericsson, nokia - and sing tel network in entire india supplies broadband & telephone services weaknesses: outsourcing to industry experts failed deal with mtn could signal lack of real emerging market investment opportunity opportunities: tie up with google global . Sony ericsson got in to alliance on 1st october 2001 and the main objective of this alliance was to be the world's leading position in mobile phones sony in 1946 sony corporation were founded by masaru ibuka and akio morita. Mgmt 3101 – case study essay the formation and evolution of sony ericsson alliance creativity and flexibility is required in order to succeed in the mobile-phone industry.
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