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Marketing (mktg) home / a to z courses / writing a marketing case study about an existing business and developing a marketing plan mktg 697 guided study in . Case study 1 richard osborne – 4289045 mktg 300 american military university professor naccarato when comparing and contrasting a four p’s approach to marketing versus the value approach both approaches contain their own components that define marketing, however the four p’s approach is known as the traditional way of viewing the .
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